Client:
Zoe Ball
Project:
Zoe: Off Air
Overview:
To create an online series that celebrates food, music and life beyond the celebrity spotlight.
Zoe Ball launches brand new lifestyle channel… Zoe Ball: OFF AIR
Zoe Ball: Off Air is a brand new digital channel, which features all the things Zoe Ball loves to do when not ON AIR as a television and radio presenter. For the first time, Zoe invites viewers into her home for unprecedented access to the world of food, music, film and celebrity.
Launch series info – FakeAways.
As a busy mum Zoe loves food and foodie TV but rarely gets time to cook. Tired of relying on last minute takeaways, which are often unhealthy and lacking in taste, she has enlisted the help of friend and local restaurateur, Ben McKellar of the Gingerman Restaurant Group. Together Zoe and Ben have created some quick and ‘easy to make’ recipes and tasty takeaways, or Fakeaways! Fakeaways will be just one strand of the magazine channel, which will also include music and showbiz content.
Results:
First Series (FakeAways) – 8 weeks
New video every Friday
Press:
So @ZoetheBall made a #CocktailRequest inspired by #Brighton & #Hove. Ladies & gents we give you the Brighton Baller https://t.co/UG3Hy83VPR
— Jamie's Drinks Tube (@DrinksTube) July 28, 2014
http://www.absolutemagazine.co.uk/strictly-off-air-with-zoe/
http://www.makeupbyheatherb.com/blog/tag/zoe-ball/
Zoe Quote:
“I’m super excited about Off Air and all the adventures we are plotting for the channel. Collaborating with Spirit Digital was a no brainer – their work with Jamie Oliver on Food Tube is brilliant and I’ve been suitably inspired by the young Internet stars Zoella, Pixie Woo and Fleur De Force. It’s a dynamic and immediate way to communicate with your audience and the perfect forum to make content about the things I love, be it music,movies, cooking, talking to talented creative folk. “
