Spirit partnered with Hatrick & Plum Pictures to live stream ‘Man On Couch’ for 7 days, 24 hours/day.

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Man On Couch will feature one man who will be forced to live in an empty room, on a couch, with no windows for a week. He will not be able to leave the room and must use his laptop to bring the world to him, including entertainment, clothing and sustenance. This man is Rory Barker, James May’s charismatic but feckless side kick. He will have nothing to do, nothing to eat and no-one to talk to. He must persuade the people of the world to get involved. It will be a battle for survival as he barters with viewers and celebrities for the basics of life, from food and water to warm clothes – and of course anything he can lay his hands on to stave off the inevitable boredom of 24 hours a day in his own company with only the occasional visitor. The show will feature cameos from James May, Gok Wan, Jolyon Rubinstein, Heydon Prowse and other celebrities. A psychologist will also be on hand to monitor Rory’s mental and physical decline. However, one of the real twists here is that Rory’s fate is not in his own hands. If he gets a million unique views in the first week, he will have to stay another week and each week there will be a target which, if beaten, will extend the show.