Client:
Kevin Richardson (a.k.a. The Lion Whisperer)/GO PRO

Project:
The Lion Whisperer TV

Overview:
Alongside GO PRO and Kevin Richardson, Spirit produced a YouTube channel that documents a relationship between one man and his lions.

The content featured on Lion Whisperer TV enables viewers to gain an intimate perspective on a friendship that, to most of us, is completely surreal. We get to follow the stories and adventures of each lion whilst the channel raises awareness of a crucially important mission: to #SaveLions.

Results:
The channel launched in June 2014 and now has 360,000 subscribers, with over 42 million videos views across the channel.

(As of May 2017)

Press:
http://metro.co.uk/2014/08/08/lion-whisperer-kevin-richardson-interrupted-by-roaring-lion-mid-video-4825576/
http://www.huffingtonpost.co.uk/2014/08/08/world-lion-day-video_n_5661092.html
http://www.huffingtonpost.com/2014/06/23/meg-lion-whisperer-kevin-richardson_n_5515333.html
http://www.buzzfeed.com/rachelzarrell/this-guy-just-wants-to-film-a-psa-about-lions-but-an-adorabl
http://www.readersdigest.co.uk/inspire/charity/kevin-richardson-lion-whisperer