Client
ITV
Project
Ant and Dec’s Saturday Night Takeaway –The Takeaway After Show!
Overview
To produce the first ever, live online spin-off show for ITV’s well-known weekend entrainment programme, Ant and Dec’s Saturday Night Takeaway.
The ‘After Show’ went live online, right off the back of the ITV show. Special guests included Peter Andre, Paddy McGuinness and Ashley Roberts. As well as the chance to see behind the scenes, viewers were encouraged by the Geordie duo to tweet in their questions and comments using the hashtag #TakeawayAfterShow giving them a chance to interact and be part of the show.
Results
The #TakeawayAfterShow hashtag generated over 5 million impressions and trended 3rd in the UK on Twitter within it’s 10-minute time frame!
Press
http://www.itv.com/saturdaynighttakeaway/news/preview-the-takeaway-after-show
