Client:

Yahoo!

Project:

Pixie Lott: Album Launch

Proposition:

To create a short online video documenting the launch of Pixie Lott’s brand new album.

Overview:

After a short break, Pixie Lott made a brilliant return with her self-titled album. Spirit alongside Yahoo! were there to catch all the action both back stage and front row.

The exclusive video is featured on Yahoo!’s website. Viewers and fans got a chance to get to know Pixie off stage, learning more about her and her new music.

Results:

Spirit attended Pixie Lott’s album launch, producing back stage content.

The exclusive video was featured in the Yahoo Celebrity website.

Press:

http://www.pandora.net/en-gb/explore/campaigns/uk/pixielott

http://metro.co.uk/2014/08/06/pixie-lott-celebrates-new-album-launch-with-a-little-help-from-celeb-friends-4823397/