Client:
NIVEA
Proposition:
Identify & engage bloggers from the UK, Netherlands and the Nordics to support NIVEA’s ‘Reasons to Smile’ campaign.
Execution:
We identified and engaged seven leading female beauty, health & fitness & mummy bloggers, aged 30-50, from the four markets. The bloggers were all tasked with creating a short video telling us what makes them smile. The seven videos were edited together to create one hero campaign video. The video was supported by local-language blog content from each of our participating bloggers.
Results:
730,000 video views and counting.
Link:
Watch it right here