Client:

NIVEA

Proposition:  

Identify & engage bloggers from the UK, Netherlands and the Nordics to support NIVEA’s ‘Reasons to Smile’ campaign.

Execution:  

We identified and engaged seven leading female beauty, health & fitness & mummy bloggers, aged 30-50, from the four markets. The bloggers were all tasked with creating a short video telling us what makes them smile. The seven videos were edited together to create one hero campaign video. The video was supported by local-language blog content from each of our participating bloggers.

Results: 

730,000 video views and counting.

Link:

Watch it right here