Spirit is a multi award-winning, next-generation, multi-platform content & audience building company founded by ex-Endemol execs Peter Cowley & Matt Campion.

At Spirit, digital is in our DNA, meaning we understand new audience behaviours and the content they engage with.  Our work is born out of data analysis, helping us to build strong relationships that last.

We are strategic, innovative, creative and commercially-driven allowing us to deliver highly engaging and entertaining content to our audiences, as well as amazing results to our partners, every time.

We build audiences (social media, distribution & syndication), we develop & create content (on-line/mobile/TV/Livestream & on-demand video, apps & websites), analyse digital/social activities & make money for our partners.  We work with BrandsBroadcastersProducersDigital Platforms & Talent to help them achieve their objectives in digital media.

Management Team


Peter Cowley, CEO

Peter Cowley is Founder & CEO of Spirit, a company he setup with business partner Matt Campion in 2010.  Spirit is a multi-platform production & audience building company.  Specialising in branded content, short form content for Broadcasters, running and operating digital channels & platforms.

Previous To Spirit, Peter was MD of Digital Media for Endemol UK and global head of original digital programming at Endemol International.  Peter has spent his working career in content (Spirit & Endemol), internet portals & access (Freeserve / Orange), marketing (Videotron / Cable & Wireless, now Virgin Media) and advertising (BBH).

Peter is also the founder and director of Ad Tech company, Connected Ventures Ltd, a non-executive director at Dynamic Ad Insertion company Yospace and a mentor for Ascension Media, a seed investment company.

Follow him on twitter @petercowley or on » LinkedIn

about matt

Matt Campion, Creative Director

Matt is Founder & Creative Director of Spirit.  Matt is a leading Content Producer for Television, Digital and Social platforms.  He has extensive experience producing and directing highly successful interactive TV and multi-platform formats as well as managing a portfolio of successful Social Campaigns in the TV, Film and Gaming Industries.

Previous to Spirit, Matt was an Executive Producer for Endemol where he launched and ran Gala TV, a 24/7 interactive Sky Channel for the largest national bingo brand, Gala Bingo.  Matt oversees all creative output for Spirit.

Follow him on twitter @mrmattcampion or on » Linkedin

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